Odue’s approach is based on the essential cycle of life. Odue express themselves through a graphic element that summarizes the different states of water. Odue represents: an oxygen mole – the essential component of water – and the air. These two elements are also present in Oasis Two, a new brand that distributed new alive concepts.
The idea is to efficiently represent a universal concept and to feel like that is recognized by all cultures around the world: the circularity of all things. The definition of circularity transcends the five senses and reaches the bottom of each person’s nature, as there are many religions founded on the representation of life and cosmos. We all have this notion of circular motion with the change of the night and day, the seasons, and even our own breath.
These events are exactly what support this approach to the concept that we are presenting. We want to introduce you to the breath of nature which takes shape in the water cycle. This shapes our products in the sense of relaxation, body care, mental and physical welfare, etc.
The types of this collection are linked in some way to the metaphor of the water cycle: clouds, drops, plants and earth.